USHER X REMY MARTIN
the Grammy award-winning musical artist Usher, launches his limited edition 1738 bottle with Rémy Martin.
brief
concept
The artist used his own musical vocabulary to describe the taste of Cognac to the A.I. technology. Usher’s avant-garde depiction of tasting notes is fed to several AI engines to produce one final result, seen on the limited 1738 Remi Martin Cognac turned into artwork made by me, making the invisible, visible.
With our help of making the label, the Mill Design team produced multiple label variations, and Usher himself selected the label that went directly on the bottle.
from words to images
we have worked on multiple stages of this project, mainly responsible for recreating AI and mimicking the style of the computer generated image, without it being copyright.
01. usher drinks
02. usher describes the taste
smooth mix, vibrant, baroque, pops, golden, gold, ornate
03. we feed the prompt
04. we make art
05. final image
“abstract, dark, wood, explosion”
“spicy, swirly baroque”
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vfx the mill
packaging & design out of line
Executive Producer katie tricot
creative director mike shaeffer
Producer edward rilli jr
Lead Compositor Tim Crean
Mid Artist Muliki Shanmukha Kameswara Rao, Nelikanti Goutam Raju, Rajashekhar Nagappa Nadiminti
Junior Artist - Compositing: Ashique T
Technical Director David Rowley
Senior Editor. Leanne Belgiorno
Art Director kris nord chet hitch
Designers kris nord Brian O'Donnell. Laura Nash Akshay Tiwari
Designer / Animator Ken Pelletier
Associate Producer Claire Stiefel
Production Coordinator Siggy Chojnacki
