rebelde
design, concept development, art direction
nETFLIX
CLIENT:
animaion
design
PROJECT:
create a music video for a tv show
ASK:
character design
concept development
ROLE:
Netflix Originals releases a new series that evokes nostalgia of all the kids growing up on “rebelde” — spanish version of high school musical.
of course, part of brand is music. so we were asked to create an music video for the show.
brief
we made sure to capture the way clothes, physical features and manuerism were representing the characters in the show and applied it in the video.
characters
not to brag, but this magic was possible with only It a small team and with the help of only a few freelancers.
the team has developed conceptual ideas of animation development. The empirical moment for this music video was to think through many smart transitions, while developing the non-narrative story plot of the music video. While the accents were on the storyline, a big part of what me and Lucho had to be thinking about was the transitional elements. We have created a seemless animation, with the diversity of camera movements.
inspo
When looking for inspiration,we’ve settled on distinct style of illustrator Benjy Brooke, and the fascination with the adult-swim characters.
Early explorations that we have designer to test which style works best for the task. We had multiple variations of Dixon and MJ before we have settled on something we like.
explorations
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Executive Creative Director Marcel Ziul
Executive Producer Alex dos Santos
General Manage. Tais Marcelo
Producer Lusia Share
Creative Directors. Marcel Ziul. Luis Suarez (Lucho)
Designers Kristina Sharabinskaia Carmela Caldart Mayumi Takahashi
Animators / Compositors Ricardo Perosa Luis Vilani Cel Animators Oliver Wee Andre Dias Sijia Huang Kristina Sharabinskaia Matt Everton Danila Ribeiro Rodrigo Estravini Production Coordinator Ray Freedman
