nascar
DESIGN ANIMATION TOOLKIT
In summer 2022, NBC has approached us with a task to design a way to spin off the live action footage of NBC NASCAR race during the Playoffs season.
brief
The process consisted of a few major parts:
process
design
-exploration of style frames
-color palette
-looks of the elements
-toolkit
-branding
animation
-cell animation
-rotoscope
-color grading
-post production
style frames
we had to experiment with the variety of styles before settling down for the one.
Here are some snippets of our early design work showcasing .
design
We have designed four looks: fire, smoke, lighting strokes and speed lines. each are used to extend the already existing environment and bring a new, exaggerated ands almost heroic moment to the existing footage.
roto scope
The live footage was rotoscoped — meaning that each element was tracked by a special effect and it allowed us to overlay 2D animations with the camera movements fast.
animation
In the final stage of the project, design, rotoscope and cell animation came together to produce the final result.
in the post production, we added additional textures and color correction.
