AICP
MOMA
CLIENT:
DESIGN SYSTEMS
FINE ART
GRAPHIC DESIGN
TYPOGRAPHY
ANIMATION
COLLATERALL
PROJECT:
DESIGN AN OPEN TITLE FOR AN EVENT
PRODUCE AN IDENTITY THAT IS INLINE WITH THE MOMA NY BRAND
ASK:
DESIGN SYSTEMS
FINE ART
GRAPHIC DESIGN
TYPOGRAPHY
COLLATERALL
ROLE:
brief
Fun-filled, left-of-center, slightly-obscured vision of the journey of a commercial artist, told through the experience of coming up in NYC.
Central Park, Times Square, the subway, bike paths, taxis, bars, and cubicles are some of our inspiration here.
concept
No video was arbitrarily pulled to synth with our artwork and no artwork was created without a color theory in mind.
Each Awards show received its own unique spin with specific selection of color and texture to go with its individual story.
AICP: the journey of an art director to work
AICP NEXT: the history of advertisitng
AICP POST: MOCUMENTARY OF A CAR AD
As this years event marked a return and the first time that all three events are in one night we pushed to create a bold, bright vibe. Three palettes that were colorful and different enough to allow each show to own its individual identity, but cohesive enough to represent the event as whole.
A Graphic Design structure was created to hold the unique textures. The formats were built in a way where they can keep content orderly but still feel fluid and seamlessly allow movement.
An additional human touch was incorporated with various layouts to include torn pieces of texture.
systems
the grid
grid applied to designs for consistency
